Services

  • This is the core of my work. I provide ongoing editorial and public relations support for artists, musicians, entertainment leaders, and creative teams who want clear positioning and thoughtful execution over time.

    Retainers are structured to support one primary individual or project at a time, with flexibility for managers overseeing multiple artists. The focus is on narrative clarity, editorial coordination, and disciplined media engagement.

    What this includes:

    • Narrative positioning and editorial strategy

    • Targeted media relations and interview coordination

    • Press and editorial asset development

    • Strategic coordination with management, partners, and PR stakeholders

    • Ongoing workflow oversight and reporting

    All media relations are conducted on a selective, best-efforts basis and aligned with approved messaging and timing.

  • When an artist, musician, or entertainer is evolving, the public story needs to evolve too.

    This service focuses on clarifying how an individual or project is framed editorially, especially during transitions, new releases, or career shifts. The goal is alignment between the work being done and how it’s discussed publicly.

    What this includes:

    • Narrative and positioning analysis

    • Messaging refinement and language guidance

    • Editorial framing recommendations

    • Alignment across press materials, interviews, and public statements

    This work often serves as the foundation for longer-term PR support.

  • I handle targeted, relationship-driven media outreach with an emphasis on editorial fit and long-form credibility.

    This is not mass pitching or volume-driven press. Outreach is selective and paced to protect editorial relationships and narrative consistency.

    What this includes:

    • Targeted outreach to editors, writers, and outlets

    • Interview and feature coordination

    • Management of press inquiries

    • Oversight of editorial framing for accuracy and alignment

    Coverage is never guaranteed. All outreach is subject to editorial discretion, timing, and availability.

  • Strong PR starts with strong materials.

    I prepare and refine press assets that support media relations and help editors understand the work quickly and accurately.

    What this includes:

    • Individual or project background materials

    • Messaging briefs and positioning documents

    • Interview talking points and preparation

    • Press releases, when strategically appropriate

    This service supports PR execution and does not include standalone publishing or long-form editorial content unless separately agreed.

  • Social media plays a supporting role in my PR work. It is used to reinforce credibility, not replace it.

    This service focuses on amplifying approved editorial coverage and maintaining narrative consistency across platforms.

    What this includes:

    • Strategic guidance for sharing press coverage

    • Narrative alignment across social platforms

    What this does not include:

    • Daily posting

    • Community management

    • Growth or engagement campaigns

  • For releases, appearances, or key moments, I provide PR support that fits within the broader narrative strategy.

    What this includes:

    • Editorial coordination around events or appearances

    • Media support aligned with timing and positioning

    • Strategic guidance to avoid overexposure or mixed messaging

    Scope and timing are confirmed in advance.

Not sure which service fits? Most clients start with a retainer or narrative positioning and build from there.

If you’re managing an artist in transition or planning a release, reach out, and we’ll talk through what actually makes sense.

  • I work with artists, musicians, entertainers, and creative teams who care about long-term positioning and editorial credibility. Most of my clients are navigating a new chapter, a repositioning, or a release that needs clearer framing than traditional hype-driven PR provides.

    If you’re looking for volume press or guaranteed placements, this probably isn’t the right fit.

  • Yes, but with structure.

    Each engagement focuses on one primary artist or project at a time. I can support managers overseeing multiple artists through rotating focus or scoped add-ons, but I don’t run simultaneous execution-level campaigns for an entire roster under a single retainer.

    This protects editorial relationships and keeps the work effective.

  • No. No legitimate publicist can.

    Media coverage depends on editorial interest, timing, and external factors. All media relations are handled on a best-efforts basis with a focus on fit, pacing, and narrative alignment.

    The goal is credible coverage that holds up, not inflated promises.

  • My background is in editorial, not mass pitching.

    I think like a writer, respect how editors work, and focus on narrative clarity over volume. That means fewer pitches, better framing, and coverage that reflects where an artist actually is, not who they were five years ago.

    This is editorial-first PR, not hype cycles.

  • No. Social media is treated as a supporting channel only.

    I provide guidance on amplifying approved editorial coverage and maintaining narrative consistency, but I don’t manage daily posting, engagement, or growth campaigns.

  • Retainers typically include:

    • Narrative positioning and editorial strategy

    • Targeted media relations and interview coordination

    • Press and editorial asset development

    • Strategic coordination with management and partners

    • Ongoing reporting and communication

    Specific scope is defined before work begins.

  • Most engagements begin with a minimum three-month commitment. This allows time to establish narrative clarity and execute thoughtfully.

    Some clients continue month-to-month after that. Others engage around specific releases or transitions.

  • Yes, as long as roles are clearly defined.

    When multiple stakeholders are involved, alignment and a single approval path are essential. Conflicting messaging or parallel outreach can undermine results.

  • Clear communication, timely approvals, and access to necessary materials.

    PR works best when everyone is aligned on priorities, timing, and expectations. Delays or conflicting direction can limit effectiveness.

  • I’m based in California and work remotely with clients nationwide.

    Editorial relationships and coordination aren’t location-dependent.

  • Start by filling out the inquiry form under the Contact section with as much context as you can. If it feels like a fit, I’ll follow up to discuss timing, scope, and next steps.

    If it’s not the right match, I’ll tell you directly.

FAQs

  • "Nicole is creative and thoughtful. I definitely recommend working with her on media projects."

    Tiffany W.

  • "Nicole goes above and beyond in anything that she does, working with her is a delight, and any project that I have worked on with her has been a long-term success!"

    Sara F.

  • "Nicole is amazing! She contributes more than just content to the team. She has helped me with many projects and is always a pleasure to work with! She is fast- detailed- and passionate. My team wouldn’t be the same without her. "

    Veronica C.

Whatever you're building, I’m here to help you take the first step with confidence.